Freelance Copywriter UK
Everything You Need To Know About Hiring A Copywriter
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With competition so high, copywriting has moved from a luxury to an absolute necessity. If you aren’t using a copywriter, your competitors almost certainly are. And because every dollar a customer spends with them is one less dollar they spend with you, they are quite literally stealing money from your pockets.
If you’re looking for a Freelance Copywriter in the UK, then you’re on the right page. On this page, you’ll discover answers to questions such as:
- What is copywriting? What does a freelance copywriter do?
- Why hire a freelance copywriter? How does a freelance copywriter help my business?
- How much does it cost to hire a copywriter?
- How do I choose the right copywriter?
- What do I need to have before hiring a copywriter?
- Where can I find a copywriter in the UK?
And at the end, I’ll even include a few fun facts about copywriting and the history of the home of The Big Ben.
Let’s get started.
What Is Copywriting? What Does A Freelance Copywriter Do?
To start, let’s define “copy.”
Copy is the “written content” of an advertisement. So, if you’ve ever read a magazine ad, a Facebook ad or a Google ad, the words in that ad are called copy.
Copywriting is a style of writing that focuses on one thing: making someone take a specific action. For most businesses, that is making someone take action that leads to a sale. This can mean convincing people to:
- Call the number on your brochure.
- Visit a website listed on your direct mail package.
- Open, read and click the link on your promotional emails.
- Click the button on your Facebook ads.
- Click the “Order Now” button on your sales page or video sales letter.
- Opt-in for a free trial on your website.
A freelance copywriter is a professional writer who helps business owners that are too busy to write these marketing materials (or shouldn’t be trusted with an empty Word document).
Because freelance copywriters work with many clients over their career, they often bring ideas and insights that business owners and in-house marketers & writers will never come up with on their own.
Why Hire A Freelance Copywriter? How Does A Freelance Copywriter Help My Business?
In simple terms, a copywriter makes numbers move up.
Think of the steps that it takes for a stranger to become a customer. Whatever the next step is, so long as you have the right audience, a copywriter can boost the number of people who take that step.
This means a freelance copywriter can help you with writing things such as:
- Your Brochures
- Your Direct Mail
- Your Emails
- Your Facebook Ads
- Your Sales Pages
- Your Video Sales Letters
- Your Website
And so on.
Anything that is written words and you put in front of an audience in hopes they do something, a copywriter can help with.
And by hiring a professional copywriter, you can expect more people who read any of the above to take the action you want, including buying from you.
How Much Does It Cost To Hire A Copywriter?
This question is a bit like “How long is a piece of string?”
You can find copywriters that charge as much as £20,000 + commissions for a sales letter.
You can find copywriters that charge as little as 2 cents a word.
So, there is a lot of temptation to either go for the cheapest option (big mistake) or to just think more expensive is better (common mistake, too).
Treat hiring a copywriter like any other business investment. A good copywriter will make you money. And words written once can make you money over and over and over again. So you must be ready to invest accordingly, but not break your budget to do so.
A good rule of thumb is to have a budget of £700 to £3,500 to start.
How Do I Choose The Right Copywriter?
Picking the right copywriter isn’t a light decision. You need to do your due diligence and make sure that there’s a good fit.
Here’s what to look for:
- How long have they been writing?
- How many businesses/clients have they served?
- What kinds of results have they gotten for clients?
Generally speaking, you want someone with at least 2 years of writing experience, has served at least 10 or more clients, and has documented results they can share.
Reviews & Testimonials
- What are other people saying about them? Who are these people?
- Do these reviews mention anything about who they are as a person?
Now that you know that they have experience, it’s time to learn a bit about other’s experiences with the copywriter you’re looking for.
You want to look for a reputable name or two, because bigger brands typically have much stricter guidelines and processes to follow.
And you want to also look at what they’re saying about the copywriter as a person. Let’s face it, you can have someone who is capable but requires a Tylenol budget for you to work with. Beware if you see testimonials with no character statements.
What Do I Need To Have Before Hiring A Copywriter?
You Need To Have A Product/Service/Business In Place
Yes, you read that right.
As basic as it seems, you’d be surprised how often I’ve been approached by clients wanting elaborate funnels for just a half-baked idea.
You Need To A Way To Bring In Eyeballs
The best ad in the world does nothing if it sits in your desk drawer. To get the most out of a copywriter, you need visibility. You need an audience of people to read those words. You need eyeballs.
And not just any eyeballs, you need the right ones. An audience of people who are a good fit for your product or service. You can have an audience of 10 million vegetarians, but you won’t do so well trying to sell them steak.
This isn’t something any copywriter can give you.
The most common sources of traffic (i.e. eyeballs) for many business owners is usually Facebook ads, followed by social media followings and email lists.
Where Can I Find A Freelance Copywriter In The UK?
Well, you’re in luck!
If you’re looking for an experienced copywriter you can trust, click the red button below and reach out to me today!
History of United Kingdom
The history of the United Kingdom starts with the unification of England and Scotland in 1707. This union formed Great Britain and in 1800, Ireland joined Great Britain to become the United Kingdom of Great Britain and Ireland.
Or for short, the United Kingdom.
From the British Broadcasting Channel (BBC) website, the United Kingdom has a temperate climate. Meaning cool, wet winters and warm—but also wet—summers.
The weather also changes frequently. And the climate varies across different parts of the UK. For example:
- The south-east has a cold winters along with warm and dry summers.
- The south-west has mild and very wet winters as well as warm and wet summers.
- The north-west has a mild winter, cool summers and heavy rain year-round.
- The north-east has a cold winter, cool summers and rain all year.
The United Kingdom has an estimated population of 66.7 million people.
The most populated city in the United Kingdom is London with 8.9 million people, meaning close to 13% of the country lives in London.
But the United Kingdom has a smaller population than the United States. The United States has 328.2 million people.
History of Copywriting & Advertising In The UK
The advertising industry has been a major part of British history. In fact, you could even go as far as saying London is the birth place of modern advertising.
The first advertising agency in history was established by William Taylor in 1786 in London. Though there is not much information recorded about this agency.
Throughout the 18th century, advertising took the form of trade cards, posters plastered on the side of buildings and small display ads in newspapers. The most popular form was the trade card, a small printed card that shops handed to customers that described a single product.
Top UK Attractions
Becase London is the most visited city in the UK, the most popular attractions are also in London. So you’ll see quite a few from there on the list.
- Tower of London
- Westminister Abbey
- Royal Botanic Gardens, Kew
- Chester Zoo
- Windermere Boat Cruises, Bowness
- Flaming Land Theme Park and Zoo, Yorkshire
- Big Ben
- The London Eye
- Buckingham Palace Garden
- Emirates Air Line cable car
- Tower Bridge
- St. Paul’s Cathedral
- Palace of Westminister